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Moda 2012 - MODA DEPORTIVA 2007-2008

Moda 2011


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MODA DEPORTIVA 2007-2008


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E-Mail

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Índice del Artículo
MODA DEPORTIVA 2007-2008
Página 2
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Líneas firmadas por diseñadores top, colecciones inspiradas en artistas, zapatillas con cordones que brillan en las red carpets... La indumentaria deportiva trascendió el estadio para convertirse en el equipo urbano que hay que tener y lucir a cualquier hora del día.

Imagen activa

La ropa deportiva dejó las canchas y los estadios para tomar por asalto las calles. Y no se trata de las prendas sueltas y adaptables al cuerpo que solíamos usar en el gimnasio. De un tiempo a esta parte, la indumentaria con diseño, que hasta el momento estaba reservada para deportistas de elite, se trasladó a la vida real, permitiéndoles a los consumidores adoptar el estilo saludable y chic de estrellas contemporáneas como Maria Sharapova, David Beckham y Roger Federer sin necesidad de entrenar hasta el cansancio. Ya lo dijo el diseñador Giorgio Armani: “Los deportistas son nuestros gladiadores contemporáneos. Nos cautivan con sus Imagen activahazañas heroicas, inspiran a la sociedad y se han convertido en el nuevo modelo para la cultura moderna”. Sólo que, para imitarlos, no es necesario adoptar su estilo al 100 %, bastan sólo algunos toques para lograr el look. “Todo empezó con algunos detalles: agregar un bolsito, un cap... Hoy se permiten cosas más extremas como ‘bajar’ o descontracturar un outfit mediante el uso de un buzo con capucha o por medio de unas zapatillas sin suela deportiva para que un equipo no quede tan formal”, explica la image consultant Milagros Bressi, titular del curso de Estilos e Imagen en Espacio Bs. As. En la última década, la combinación de zapatillas con sastrería informal se impuso en las colecciones europeas y la tendencia no tardó en trasladarse a las alfombras rojas norteamericanas con representantes como Ashton Kutcher a la cabeza. Es que, como otros tips fashion, el look atlético también le debe parte de sus inicios a Hollywood.

Filmes como Footloose (con un Kevin Bacon de smoking y zapatillas) o Flashdance (con buzos y leggings, copiado hasta el hartazgo) supieron abrirle camino ya a fines de los 80. Pasada la época de los 90, con tacos aguja e incomodidad total, lo que antes parecía increíble se volvió real: el confort finalmente ganó la pulseada. “El auge de gente que trabaja desde su casa ayudó: ellos quieren estar confortables, usar joggings pero no por eso tener un aspecto 100 % deportivo –analiza Bressi–. También basta ver lo que pasa con las elegantes mujeres en Nueva York, que sin pudor van a trabajar en zapatillas, llegan a las oficinas y se ponen los tacos altos. Ya no son zapatillas deportivas como las que usaba Melanie Griffith en Secretaria ejecutiva, pero les permiten estar cómodas caminando en la ciudad y, por qué no, no desentonar si quieren seguir de largo para caminar en Central Park”. ¿Muda de ropa obligada para salir con amigas después del gym? Ya no más. La nueva ola fashion unifica, prioriza el diseño y, por sobre, todo le abre paso a la tan esperada comodidad.

Imagen activa

Exclusivo, deportivo &; chic

 

“Hoy lo informal está bien visto –sentencia Aldana Besana, jefa de producto de Reebok Argentina–. Es que la gente menor de 40 años se crió usando zapatillas, por lo que lo ‘tradicional’ es asimilado como el segmento de ‘gente de mayor edad’”. A la hora de elegir una de diseño deportivo, Besana aporta: “También está en juego el valor agregado: el de pertenecer o no, ya que al comprar algo uno se siente identificado con la marca”. “La gente se inclina hacia este tipo de artículos tanto por su exclusividad –en nuestro país las zapatillas urbanas no bajan de los 250 pesos– como por el toque de personalidad o de asociación que les agrega”, reafirma la asesora Milagros Bressi. Y si hablamos de asociación, no podemos dejar de lado a las celebrities (Madonna, Nicky Hilton, Sienna Miller o Mischa Barton, por nombrar algunas), quienes impusieron este estilo arriba y abajo de las pasarelas. Fotografiadas las 24 horas del día, ellas se convirtieron en las voceras más efectivas del athletic style, de zapatillas como las Rift de Nike (objeto del deseo de más de una que jamás pisó un gimnasio en su vida) y de las codiciadas y basquetbolísticas Converse All Star, de las cuales Kirsten Dunst es fanática confesa.

Imagen activa



 
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Calzados

Zapatos y Botas

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anthakarana
 
 

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Tendencias 2010

Looks de Bella Swan en Eclipse
| Tendencias 2010


Como las seguidoras de la saga Crepúsculo saben, ya se ha estrenado la última película titulada Eclipse en nuestros cines. No vamos a hablar de la película sino de los looks de nuestra amada protagonista. Bella, en mi opinión mucho más guapa en esta que en las otras, está...
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Lenceria

Mejores looks de playa de las Famosas
| Lenceria/Complementos


El verano ya está a la vuelta de la esquina, y aunque nos resistamos a meternos de lleno en la operación bikini, las excusas se nos van a agotar pronto. De hecho, ya es demasiado tarde, porque el sol aprieta y la gente empieza a estar morenísima, y no nos...
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Calzado

Bolsos y zapatos de colores VERANO 2011
| Todos los Estilos


A todas nos ha pasado alguna vez: comprar un vestido para una boda, que nos encanta, pero no terminamos de encontrar los complementos que necesitamos para ir perfecta ese día. Y es que basta que busquemos unos zapatos morados para que no los veamos en ninguna tienda.Para solucionarlo, Gloria Ortiz...
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Vestidos de Novia

Colección novias Hannibal Laguna 2011
| Vestidos de Novia


Novias 2011, de Hannibal Laguna La colección presentada en Madrid no escatima en detalles y parece querer mostrar que en épocas de crisis como ésta, lo mejor es liarse el tocado a la cabeza y adornarse a tutiplén con volantes, tules y demás algarabías. Hagamos el paseíllo nupcial y...
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Ver mas vestidos de novia
 

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